Our Business

Business

With this thought being percolated down to the last employee, we have over the years, built up features that have exceeded the expectations of our customers. Some of the major advantages that we offer are:

Online Stock

Another unique advantage is our Online Stock viewing facility, allowing customers to view and order goods from the comfort of their homes or offices.

Consistent Quality

We aim to keep a close watch on product quality and maintaining consistency of the same, we manufacture all our diamonds at the manufacturing facility in Surat and Gaborone. Additionally, the unique 'Multiple Stage Checking System' ensures that each diamond is checked multiple times before being sold.

Market Led Manufacturing

Our unique Market Led Flexible Manufacturing System enables us to be in close touch with the latest trends and demand patterns prevailing in the market. As a result, any fluctuation in demand is immediately factored into the production system and the product mix changes accordingly. This not only allows us to efficiently manage inventory but also makes available products as per market trends ultimately enabling our customers to minimize their inventories as well.

Unique Identification Number For Every Diamond

Our 'Single Diamond per Packet' concept is a unique method of maintaining each diamond in its own self-descriptive individual packet, with all the grading details provided by the STAR RAYS Grading System. , printed on it. This unique concept not only enhances our efficiency but also reduces customers' hassles of sorting through multiple parcels containing multiple diamonds to select desired stones. Customers can select stones simply by reading the accurate description of each diamond on its packet.

Round The Clock Service

Time zone differences have never stopped us from serving our customers. Orders with relevant specifications can be sent in through e-mail and are expedited immediately on the following working day.

This allows customers to minimize or even eliminate travelling as well as the tedious formalities of the goods selection process.

RATIONAL PRICING

  • Extensively detailed grading allows reality-based, fixed and logical price derivation of each diamond
  • Our unique business policies and systems prevent rough price fluctuations from affecting our pricing
  • Stable pricing helps justify differences between similar diamonds to your customers
  • Even retailers with limited diamond knowledge can confidently buy from us due to full parameter transparency

ETHICAL SOURCING

Star Rays is a Sightholder, offering you enhanced consistency, reliability of supply, and assurance in the authenticity and integrity of your diamonds.

Star Rays has declared that it complies with the De Beers Best Practice Principles.

https://www.debeersgroup.com/sustainability-and-ethics/leading-ethical-practices-across-the-industry/best-practice-principles-assurance-programme

Star Rays has declared that it complies with the De Beers Best Practice Principles.